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日用即道“华夏思想者”新品践行文化长城战略

作者:佚名 来源:静雅艺术网 更新时间:2019年08月20日 【字体:

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鹤壁股票配资     8YUE18RI,ZAIWEIYUQINHUANGDAOJIESHISHANCHANQUDEZHANGCHENGHUAXIAJIUZHUANGNEI,CHENGGONGJUBANLE“RIYONGJIDAO——HUAXIASIXIANGZHEZHANGCHENGJIUZHUANGJIUZHANLVEFABUZHONGGUOSHUHUAMINGJIAZUOPINZHAN”KAIMUYISHI。ZHONGGUOJIUYEXIEHUICHANGWUFULISHIZHANGWANGQI,ZHONGGUOSHIPINGONGYEXIEHUIFUMISHUZHANGYANGQIANG,ZHONGGUOGUOJIAHUAYUAN、GUOHUAYUANMISHUZHANG、MEISHUBOWUGUANGUANZHANGCHENPENG,ZHONGGUOYISHUJINGJIYANJIUYUANYUANZHANGXIMU,ZHONGLIANGJIUYEFUZONGJINGLI、ZHONGLIANGZHANGCHENGJIUYEZONGJINGLILISHIYI,BEIJINGHAINAJIGOUZONGJINGLI、ZHONGGUOJIUYEXIEHUICHANGWULISHILVXIANXUNDENGXIEHUILINGDAO、WENHUAYISHUJIEDAJIA,YIJIJINGXIAOSHANGPENGYOUHE期货配资 MEITIJIERENSHIGONGJILIANGBAIYUREN,CHUXILECICIKAIMUYISHI。

鹤壁股票配资     ZAIBENCIHUODONGSHANG,ZHANGCHENGPUTAOJIULONGZHONGJUXINGLE“HUAXIASIXIANGZHE”XILIEXINPINDEFABU,JIANGSHANSHUOZHEZHONGHUAWENHUAZHIHUIHEGUANGMANGDEZUOPINYUCHUANCHENGZHONGHUAWENHUAJINGSHENDEZHANGCHENGHUAXIAPINPAIJUEMIAODEJIEHE,GONGTONGHUIJIUZHONGGUOJIUYEPINPAIHEZUODEXINPIANZHANG,KAIQILEZHONGGUOWENHUAYISHUYUJIULEICHANYERONGHEDEXINQIDIAN。

“华夏思想者”用文化艺术为品牌赋能

    8月18日发布的“华夏思想者”这个系列产品一共有8支,通过8位中国古代哲学思想的提炼,人物典故的梳理,经典场景的捕捉,由著名艺术家创作12幅中国画。以此为基础,进行酒标、包装、文创衍生品设计。将中国人的哲学思想和生活方式融入进葡萄酒文化。长城华夏与艺术家跨界合作推出蕴含浓厚中国传统文化的系列产品,在产品品质、文化内涵和艺术价值上都有非凡的意义,用可视可触的文化艺术为品牌赋能,体现出华夏品牌的独特文化价值主张。

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鹤壁股票配资     ZHONGLIANGZHANGCHENGJIUYEZONGJINGLILISHIYIZAIHUODONGXIANCHANGFAYANZHONGBIAOSHI:“ZHONGGUOPUTAOJIUYAOXIANGGENGHAODERONGRUMEIGEZHONGGUOXIAOFEIZHEDESHENGHUO,YAOXIANGGENGHAODEYILIYUSHIJIEPUTAOJIUZHILIN,BIRANYAOXINAHERONGHEJIQIANNIANDEZHONGGUOWENHUAHEZHONGGUOPUTAOJIUWENHUAJINGSUI。”QISHI,ZAIZHEIYIDIANSHANG,ZHANGCHENGPINPAIHEQIXIADEWUDAZHANLVEPINPAI,MEIGEDOUYUZUGUOHEZUGUOWENHUAYOUZHETIANRANDEJINMIGUANLIAN。ERQIZHONG,ZUOWEICHUANCHENG“ZHONGGUOYOULIYIZHIDA,GUCHENGXIA;YOUFUZHANGZHIMEI,WEIZHIHUA”DEHUAXIAPINPAI,WUYISHIYULIYIZHIBANGDEZHONGGUOYOUGENGDUOXUEMAIJIAORONGDEJIUYEWENHUASHIZHE。

    践行“文化长城”战略

鹤壁股票配资     JINTIAN,LAIZIWENHUAYISHUQUANDEDAJIAHEMINGJIAHUANJUDAOHUAXIAJIUZHUANG,GONGTONGJIANZHENG“HUAXIASIXIANGZHE”XINPINDEFABUYIJIZHONGGUOSHUHUAMINGJIAZUOPINZHANDEKAIMU。BAWENHUAYISHURONGRUCHANPIN,YONGMINGJIAZUOPINQIFACHUANGXINLINGGAN,ZHEIZAIZHONGGUOPUTAOJIUJIEZUODEHAODEBINGBUDUOJIAN。ERDUIYUZHANGCHENGPUTAOJIULAISHUO,CIJUQUESHIYIXIANGQIYEZHANLVEHEFAZHANYUANJING。

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    2019NIANSHIZHANGCHENGPUTAOJIUDEWENHUAZHINIAN,ZHANGCHENG“HUAXIASIXIANGZHE”DEFABUYEJIANGCHENGWEI“WENHUAZHANGCHENGNIAN”DEYIMIANQIZHIHEYIKUAIGAODI。2018NIAN,ZHANGCHENGPUTAOJIUTICHULE“ZHONGGUOZHANGCHENG,HONGSEGUOJIU”DEPINPAIDINGWEI,HE“YINLINGGUOCHANPUTAOJIUWEIDAFUXING,DAIDONGDONGFANGPUTAOJIUGUANGRONGJUEQI”DEQIYESHIMING。WEICI,ZHANGCHENGQUELILE“FENGTUZHANGCHENG、WENHUAZHANGCHENG、CHUANGXINZHANGCHENG”DEZHANLVESANBUQU。2018NIAN,TONGGUO“FENGTUZHANGCHENG”DEYIXILIEYINLINGXINGYEDEJUCUOHENULI,RANGZHANGCHENGDEFENGTUZHINIANCHENGWEILEZHENGGEXINGYEDEFENGTUZHINIAN。

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鹤壁股票配资     “HUAXIASIXIANGZHE”JIUSHI“WENHUAZHANGCHENG”ZHANLVEDELUODI,YICIWEIBIAOGAN,2019NIANDEWENHUAZHANGCHENGHAIJIANGWEIXINGYECHENGXIANCHUGENGDUOYOUJIAZHIDESHIJIANHEDONGZUO。YI“ZHONGGUOFENGTUWEIGEN,ZHONGGUOWENHUAWEIHUN”,ZUOWEIZHONGGUOPUTAOJIUCHANYELINGJUNQIYE,ZHANGCHENGPUTAOJIUYOUZERENHENENGLIDANFUQI“ZHONGGUOPUTAOJIUWENHUA”CHUANBODEZHONGYAOSHIMING。

    引领中国葡萄酒的文化自信

    HENDUORENRENWEI,PUTAOJIUSHI“BOLAIPIN”,SHIWAILAIWENHUA。DANSHIJISHANG,ZHONGGUOZUOWEISHIJIERENLEIHEPUTAODEQIYUANZHONGXINZHIYI,PUTAOJIUZAIZHONGGUOSHI“GUERYOUZHI”。ZHONGGUOPUTAOJIULISHIYIYOUSHANGQIANNIAN,ZAOYICHENGWEIHUAXIAWENMINGDEZHONGYAOZUCHENGBUFEN。ZHONGDUODESHISHUHEWENWU,DOUYIJINGZHENGMINGLEZHONGGUOYOUZIJIDUTEDEPUTAOJIUWENHUAHEYUANYUANCHUANCHENG。

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    DANSHI,MIANDUIGUOJIPUTAOJIUSHICHANGDEJILIEJINGZHENG,JINKOUPUTAOJIUDUIWOGUOSHICHANGDEJUDACHONGJI,ZHONGGUOPUTAOJIUZAIWENHUABIAODAHEPINZHICHUANGXINCENGMIANHAIMIANLINZHEJUDADETIAOZHAN。ZHONGGUOJIUYEXIEHUICHANGWUFULISHIZHANGWANGQIBIAOSHI:“ZHONGGUOPUTAOJIURUHEFAYANGYUANYUANLIUZHANGDELISHIWENHUACHUANCHENG,RUHEGOUJIANQIJUYOUZHONGGUOPINZHIZIXINHEWENHUAZIXINDESHIJIEHUAYUQUAN,ZHEISHIWOGUOPUTAOJIUCHANYEMIANLINDEYIGEZHANLVEXINGKETIYIJIGUOJIXINGJINGZHENGZHIGAODIAN。

    ZHANGCHENGHUAXIAPUTAOJIUZHEICICHUANGXINXINGDEKUAJIEHEZUO,DUIZHONGGUOCHUANTONGWENHUAJINGSUIDESHENRUWAJUE,NULIDAZAOZHONGGUOTIXIDEPUTAOJIUWENHUA,QIBENZHISHIZAIWEIZHONGGUOPUTAOJIUWENHUADECHUANBOHEGUOJIYINGXIANGLIDETISHENGGONGXIANLILIANG。QISHI,GUOJIPUTAOJIUDEQIANGSHIHUAYUQUAN,BUJINTIXIANZAIJIUDEPINZHISHANG,YETIXIANZAIJIUSUODAIBIAODESHENGHUOFANGSHIYIJIWENHUAPINWEISUOCHANSHENGDEYINGXIANGLICENGMIAN。

    QISHI,ZHEIXIENIANZHONGGUOPUTAOJIUZAIGUOJIZHILIANGSAISHISHANGLVHUODAJIANG,ZAISHIJIEWUTAISHANGYIJINGZHUJIANYOULEPINZHIYINGXIANGLI。DANSHI,ZHONGGUOPUTAOJIUWENHUADETIXIHUAJIANLIYIJIGENGGUOJIHUADETUIGUANGHECHUANBO,HAIXUYAODAQIYEDAPINPAILAIYINLINGDAIDONG,YONGDUYOUDEDONGFANGWENHUABIAODAFANGSHILAITIGAOZHONGGUOPUTAOJIUDESHIJIEYINGXIANGLI。

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